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Content Saturday 4 February 2012
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About World Highways

Mission

The world’s road networks are vital for successful economic development. To meet the transportation needs of the future, governments around the world are under constant pressure to expand road systems to cope with the increasing volumes of traffic. At the same time, the need for greater road capacity must be balanced against issues of safety, the environment, and economics.

Through its editorial pages, World Highways seeks to reconcile these often conflicting requirements by fostering a more collaborative, global approach to the planning, finance, design, construction and maintenance of the world’s road networks.

World Highways is dedicated to all aspects of road infrastructure worldwide, from the planning, construction and maintenance of highways to tolling, safety and traffic management systems. Its unique ties with the International Road Federation (IRF) help provide links to the most accurate, up-to-the-minute information available.

Our Development

World Highways provides you with an unrivalled opportunity to talk to your customers on a worldwide basis.World Highways is the only publication to deliver top quality editorial, and a carefully targeted international readership with rapid distribution and web-based response via the World Highways portal/links page www.worldhighways.com

Through its carefully targeted readership of decision-makers and opinion-formers, advertisers in World Highways can reach all those likely to influence the selection of their products and services in 166 countries worldwide.

Get Results for Advertisers

If you are a manufacturer or a service supplier seeking new markets for your products, you will gain access to a wealth of opportunities through the pages of World Highways. Many advertisers across a broad spectrum of products and services have successfully increased sales through World Highways, clearly demonstrating its unique ability to deliver your advertising message to the most relevant target audience. Its unique combination of benefits includes:-

  • Editorial excellence, reporting technological innovation.
  • Targeted circulation to decision makers, audited by BPA Worldwide.
  • Extensive regular readership amongst industry professionals.
  • Official IRF section in each issue.
  • Global approach.
  • Worldwide distribution.
  • Web-based response via World Highways portal/links page

Circulation

BPA Worldwide conducts the most thorough independent audit on the circulation of World Highways. All circulation claims are accurate, the supporting data is correct and only those who genuinely qualify under the terms of the controlled circulation receive copies of the publication.

World Highways has the largest qualified circulation of any title serving the global highways sector with 15,248 copies per issue.  Therefore, whether you need to cover the highways industry on a worldwide or regional basis, World Highways is your targeted and most cost-effective route to market.

3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2011 This issue is 2.0% of 311 copies above the average of the other 4 issues reported in Paragraph two.

BUSINESS AND INDUSTRY

TOTAL

QUALIFIED

PERCENT

OF TOTAL

1) Civil & structural engineering, earthmoving, paving, road marking and safety contractors, sub contractors, or project management companies

5,208

33.5

2) National, regional or local government highway or transportation department, road owner/operator

2,421

15.6

3) Transportation consultant, traffic engineer, architect, urban planner, consulting engineer/highway engineering practice

2,549

16.4

4) Equipment or materials manufacturer/supplier, vehicle component & vehicle or material producer/supplier

2,391

15.4

5) Agent, distributor, dealer, importer or hirer Rental of plant or equipment

1,430

     9.2

6) Research, education or training establishment

718

4.6

7) Trade and professional organisation/association

179

1.2

8) Transport company or other road user

      139

0.9

9) Bank, finance company, development agency, legal or accounting firm

101

0.6

10) Members of the International Road Federation, IRF World Congress delegates, members of national road associations and others not classified above (See Note 2)

261

1.7

11) Paid Subscriber

147

0.9

TOTAL QUALIFIED CIRCULATION

15,544

100.0

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2011

CONTINENT

SUB-TOTAL

Asia

2,802

Middle East

877

Europe

8,401

Africa

740

North America

1,415

Caribbean

79

Central America

25

South America

312

Asia Pacific

893

TOTAL QUALIFIED CIRCULATION

15,544


Editorial Features 2011

 January/February

• Enforcement 1

• Weigh in motion

• Detection & monitoring

• Travel information 1

 BONUS DISTRIBUTION:

• CeBIT (Hannover)

 March/April

• Charging & tolling 1

• UTC

• Parking & access control

• Road infrastructure

 

BONUS DISTRIBUTION:

• Traffex (Birmingham)

• ITE Technical Conference (Orlando)

 May/June

• Enforcement 2

• Work zone & portable ITS

• GIS & mapping

• Traffic operations (incl. control room technology and incident management)

 BONUS DISTRIBUTION:

• Intertraffic Istanbul

• ITS In Europe (Lyon)

 July/August

• Charging & tolling 2

• Weather warning/winter maintenance

• Tunnel & bridge management

• Wireless & fixed communications

• Data collection

 BONUS DISTRIBUTION:

• IBTTA Annual Meeting (Berlin)

• ITE Annual Meeting (St Louis)

 September/October

• Enforcement 3

• Detection & monitoring

• In-vehicle systems & services

• Global report

 BONUS DISTRIBUTION:

• ITS World Congress (Orlando)

• Intertraffic India (New Delhi)

 November/December

• Charging & tolling 3

• Travel information 2

• Safety & security

• GPS/GNSS

 BONUS DISTRIBUTION:

• Gulf Traffic (Dubai)

 



FOR MORE INFORMATION

PLEASE CONTACT:

Manuel Battista
Tel: +44 1322 612069
Mob: +44 7768 876463
Email: mbattista@ropl.com

Roger Adshead
Tel: +44 7768 178163
Email: radshead@ropl.com

Daniel Emmerson
Tel: +44 1322 612068
Mob: +44 7979 911819
Email: demmerson@ropl.com

Philip Woodgate
Tel: +44 1322 612067
Mob: +44 7795 951373
Email: pwoodgate@ropl.com

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