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SDLG’s strong market share in the Philippines

First publishedin World Highways
2017 November December
SDLG claims that it has managed to successfully boost its share of the wheeled loader market in the Philippines. According to the firm, its market share for wheeled loaders has increased by nearly 20% in the four years between 2012 and 2016. The company says it has also had notable success selling graders into the Philippines. And in 2016, the company claims that over a third of all wheeled loaders and almost half of all motor graders sold in the Philippines were built by SDLG.

With the construction market growing in the Philippines, SDLG hopes to further develop sales in the country. The Philippines construction industry will grow by 12.5% in real terms in 2017 and a further 11.7% in 2018 on the back of the government’s infrastructure development plans, according to a recently released market research report. For SDLG, this potential growth offers the chance to cement its market leadership position in the Philippines.

In terms of units sold, wheel edloaders made up a large market, with the company’s two most popular models being the 3tonne bucket capacity LG936L and the 5tonne bucket capacity L956F. Together, these two units accounted for more than 90% of SDLG’s wheeled loader sales in the Philippines in 2016, according to the firm’s market analysis.

In the Philippines, SDLG sales and service are handled by Civic Merchandising. The dealer is headquartered in Manila and has five other branches throughout the country.

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