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Marangoni expanding Turkish market presence

First publishedin World Highways
2017 November December
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Marangoni is expanding its operations in Turkey
Tyre specialist Marangoni is making a strategic move of its Turkish operations to Istanbul. This development is aimed at improving the company’s share of the Turkish tyre retreading market. The Italian company is keen to further boost its worldwide market share.

Marangoni Retreading Systems has announced a significant development for its Turkish business interests with the new warehouse and head office located in the country’s commercial centre, Istanbul. This move has been managed through its Turkish subsidiary Marangoni Kauçuk. The company is keen to take advantage of the growing demand in Turkey for tyre retreading services.

The move places Marangoni nearer its own dealer network in the country, and will also have logistical advantages and benefit distributors due to the prime location of the site, in a city spanning two continents.

Turkey has the sixth biggest European retread market, and is second only to Germany in the cold retreading technology sector. With its successful RINGTREAD and Unitread ranges, Marangoni’s Turkish sales subsidiary Kauçuk Ticaret already has a significant share of the domestic market, which is set to grow further following the relocation.

Nejat Dagdemir, general manager of Marangoni Kauçuk since 2014, when the company expanded their Turkish operation, will be heading the firm’s new offices and logistics warehouse in Istanbul following the move from Izmir in the west of the country.

He said, “Beside the new outsourced storage facility, we take advantage of a complete inland delivery service with warehousing capability in 15 cities across Turkey. Our major investment on an advanced warehouse management system supported by radio frequency communications and automatic ID technologies, such as RFID, will improve the service to our customers.”

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