First publishedin World Highways
Keestrack's new Indian subsidiary eTrack anticipates a substantial demand in the processing market for machines such as the fully hybrid Keestrack B4e jaw crusher
Crushing machine specialist Keestrack is now ramping up its presence in the Indian market with the aid of its newly established subsidiary, eTrack Crushers
Headquartered in New Delhi, the business has been set up to capitalise on the massive potential in the Indian extraction market. India has a huge demand for aggregates to meet targets for the scheduled expansion of its road infrastructure. The country is also working on large-scale projects in rail, maritime and air traffic. Keestrack believes that meeting this demand will require more flexible production capacity for construction materials suppliers and building companies. The infrastructure programme will rely heavily on supplies of high-grade aggregates, gravel and armourstones.
As a result, Keestrack has chosen to focus on the mobile market in India, which to date is dominated by wheel-mounted, semi-stationary units. The firm sees a growing potential for its track-mounted crushing and screening machines, which are said to feature innovative operating and driving concepts. “Our company name, eTrack, indicates where we see our strengths,” explained Topor Basu, the new area sales manager.
He said that eTrack is eager to make its mark among Indian customers with a high level of maintainability, high availability and high energy efficiency for its hybrid and fully hybrid machines. “Especially when setting up new fleets, short and medium term savings on operating costs are very important.”
In the coming months, eTrack will be establishing efficient and marketing support centres in India for its crusher and screening machines still being produced at Keestrack’s European sites. In the longer term, the relocation of production capacity is scheduled for its own assembly locations and qualified suppliers, strengthening the presence of Keestrack in India.