Caterpillar will boost sales of its paving products with an array of new models coming to market
Josh Meyer, region manager for Caterpillar’s paving products in EAME territories, says the firm expects to see considerable sales growth.
“The paving business is back in the mode of expansion. Even in Europe we’re starting to see growth in spending in infrastructure and growth in the paving business,” said Meyer.
The company has seen success in the Middle East and North Africa and is pushing hard with its paving products in Europe.
Caterpillar is looking to increase its market share and is introducing 20 new global paving products, with a strong focus on the paving and compaction machines. Meyer said, “Cat has been investing heavily in product lines. In Africa, Latin America and Asia we’re seeing enormous growth in new road development. In North America and Europe we’re seeing more investment in road maintenance and road rehabilitation. “Specific to Europe we have had a low profile from a paving perspective. But Cat has invested in its European customer base.”
Machines such as the new AP255E compact paver, in particular, have been developed specifically for the European market and this class of machine is popular, for example, in France.
Meyer added, “Yes the competition is intensifying but we feel confident.”