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23 April 2015

Augmented reality helps explain the benefits of Carmix mixers

First publishedINTERMAT
2015
Daily News
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Carmix Manuela Galante
Carmix's new sales tools gets the message across with the help of augmented reaility

Carmix is looking to harness the power of augmented reality (AR) to helps sales people explain the benefits of its off-road self-loading concrete mixer. Having downloaded a free app onto a smart phone or tablet, users can then scan a digital tag to discover details about different aspects of the machine.

With digital tags located on the drum, main body, loader shovel and cab of a mixer on the Carmix stand, visitors could learn more about the machine by scanning the tag and watching videos and 3D animations. So for example an animated 3D cutaway explains how the mixer fits together while another explains the loading system.

“It’s a sales tool for sales managers around the world,” said marketing director Manuela Galante. “They can use it to explain all the extras and pluses you get with our machine.”

Carmix, which sells around 500 units a year to 152 countries around the world, plans to add more information to its app. Manuals, for example, could be explained using this method.

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