LiuGong scoops key Global Brand award
First publishedon www.WorldHighways.com
LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit.
The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image.
The professional and effective brand promotion is said by LiuGong to provide great support for its sales. In 2011, the Liuzhou, China-headquartered company sold 61,700 machines and had US$2.76billion in sales revenue.
The Global Brand Summit, hosted by the China Brand Research Center at Sun Yat-Sen University in Guangzhou, China, and also supported by 21st Century Business Herald, is the annual top meeting for assessing present and forecasting future trends in Chinese brand building.
LiuGong’s array of construction equipment includes wheeled loaders, excavators, truck mounted and crawler cranes, bulldozers, rollers, motor graders, forklifts, mini excavators, skid steers, backhoe loaders, pavers, cold planers, concrete equipment, drilling machines and mining dump trucks.
The company’s sales network consists of more than 380 dealers in over 115 countries, backed by 10 subsidiary offices with technical staff, and parts depots that deliver items within 48 hours.
“As a famous Chinese heavy industry enterprise with more than 50 years’
experience, LiuGong has high aspirations but is down to earth.” said Zhou Lianxi, marketing professor of Brock University in Canada and one of the Global Brand Summit award committee members. ”Its stable, step by step global strategy is helping LiuGong become one of the most important full line engineering machinery manufacturers and exporters in the world.”