First publishedin World Highways
Cyclists in the Indian capital Delhi queued to have high visibility markings attached to their bicycles in a move coordinated by IRF, 3M, Avery Dennison and the Delhi Traffic Police
Increasing the conspicuity of cyclists can help cut injuries and deaths amongst vulnerable road users such as cyclists, who are at risk from motor vehicles
The campaign, which is being conducted in close consultation and cooperation with the Ministry of Road Transport and Highways
and the Traffic Police – with the support of IRF member company 3M
and Avery Dennison- has been initiated in Delhi. A target of one million bicycles to be fitted at zero cost to the end-users has been set for the city and the programme is currently being implemented in 57 strategic locations in accordance with a five-phase plan.
Already, in the Western zone of the city, some 50,000 bicycles have been fitted with 3M and Avery Dennison
retro-reflective tape and the campaign has generated auspicious interest and awareness among cyclists throughout the city, who are coming forth in large numbers to benefit from IRF India Chapter’s project.
It is now planned gradually to extend the campaign, first to other metropolitan and urban areas and then to key non-urban areas. Through this simple but highly effective road safety initiative, IRF India Chapter aims drastically to reduce the death toll among vulnerable road users on India’s roads.
Bearing in mind the preponderance of two-wheelers and mixed traffic conditions in many low and middle-income countries, the programme also carries significant potential for replication in other parts of the sub-continent and beyond. Indeed, the Global Road Safety Partnership (GRSP) has estimated that there are some 800 million bicycles in the world, twice the number of cars: “In Asia alone, bicycles currently carry more people than all the world’s cars. Nevertheless, in many countries, bicycle injuries are not given proper recognition as part of the road safety problem and attract little research.”
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