First publishedon www.WorldHighways.com
Rolls-Royce is restructuring its Power Systems business unit, while the firm also claims strong financial performance. The restructuring means that the MTU engine range will become a more integral part of the engineering group. A new brand architecture is being developed, which will be implemented as of autumn with the launch of the new MTU website. The new, brand structure will support the firm’s PS 2030 strategy. Rolls-Royce will be the corporate brand. The companies within the business unit that include MTU in their names will be given a new designation. The MTU brand will still be highlighted.
However, one of the first steps will be the renaming of four operating companies, which manufacture products and solutions: MTU Friedrichshafen will become Rolls-Royce Solutions in autumn 2019. This will be followed by MTU America, which in future will operate as Rolls-Royce Solutions America. Today’s MTU Onsite Energy in Augsburg will become Rolls-Royce Solutions Augsburg and MTU Onsite Energy Systems in Ruhstorf will be renamed Rolls-Royce Solutions Ruhstorf. The remaining subsidiaries will successively be given new designations based on the above examples. The products of Bergen Engines will also be part of the new architecture.
“The new brand architecture will provide clarity and improve the recognition of our company and its products,” said Andreas Schell, CEO Rolls-Royce Power Systems. “Our new profile is a clear commitment to Rolls-Royce, as its second largest business unit. By the same token, Rolls-Royce is committed to our MTU brand, which is something we are proud of,” Schell added.
The new brand profile will be visible with the launch of the MTU brand’s new website in autumn of this year. Additionally, company employees will be given e-mail addresses with the domain suffix @rolls-royce.com, plus new working clothes that will emphasise the affiliation of the MTU brand with Rolls-Royce.
Meanwhile, the Rolls-Royce Power Systems business unit saw an increase in revenue and profit in the first half of 2019 compared with the same period of last year, despite the uncertain global economic situation. Adjusted revenue was up 6% to £1.553 billion (or €1.778 billion), while adjusted operating profit grew by 20% to £96 million (€109 million). Economically and strategically important projects and orders were the key factors determining the first half of 2019.
“We have done extremely well, in spite of the fact that we are currently going through challenging times,” said CEO Andreas Schell. The company’s traditional business in engines and systems featured an excellent order situation and continuing high order intake, also opening up new markets. Power Systems has entered into an in-depth partnership with XCMG, a major Chinese manufacturer of construction equipment.