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Goodyear’s upgraded website for tyre selection

First publishedin World Highways
April 2018
Goodyear has revamped its OTR tyre website, which helps industrial customers to make more informed choices. The newly upgraded website can assist construction or quarry operations to boost working efficiencies and lower operating costs. The site is said to be optimised for all devices, including mobile phones and tablets and is said to feature robust search capabilities. The new site contains detailed information about Goodyear’s full portfolio of trusted OTR products, including tyres for construction and quarry applications.


Management tools, such as Goodyear’s EMTrack OTR tyre performance monitoring system, gives users the ability to track the performance of their tyres. Customers can chart critical indicators such as cost/tonne and cost/hour. The firm says that the site’s navigation and functionality have been optimised to help users find the information they are looking for quickly. Users can locate specific products, searching by tyre size and rim diameter, and can drill down into other specs, such as individual tyre features and benefits, load/inflation tables and warranties. In addition, users also can compare features, benefits and specs of up to three Goodyear OTR tyres at once. The site has a dealer locator that recognises the user’s geographic location and automatically displays a list of the nearest Goodyear OTR tyre dealers.

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