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Swarco and SRL team up in a deal for VMS units

First publishedin World Highways
May 2019
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One hundred and counting: SLR brings on board VMS units from Swarco
UK-based SRL Traffic Systems has purchased 100 mobile variable message signs from Swarco under an agreement to boost the fleet to 500 rental units.


The value of the deal at around US$2.9 million is a significant development for the UK market, said Swarco. SRL is also a manufacturer of portable and temporary traffic lights.

The solar-powered signs are equipped with energy efficient LEDs capable of displaying full-colour text and images with no restrictions. SRL will be managing the signs via Swarco’s intelligent Zephyr solution that enables messages to be set from anywhere and at any time, remotely.

Scheduled messages can be programmed or emergency messages displayed with ease, according to Swarco. Zephyr also enables each of the mobile units to be located and tracked via GPS, as well as monitoring power consumption and supply levels and other essential operating data.

The solution also allows information from external data sources, such as journey time through roadworks and flood warnings, to be displayed. “SRL’s aim is to grow this VMS division to 500 signs as quickly as we can,” noted Alison Spooner, commercial director at SRL Traffic Systems. SRL Traffic Systems is a manufacturer of portable and temporary traffic equipment and owns and operates one of Europe’s largest traffic light hire fleets.

The VMS are assembled at Swarco Traffic’s production UK facility in Richmond, North Yorkshire. They are delivered to SRL’s two dedicated VMS hub depots from where they are distributed to one of their 24 hire depots, said Andrew Walker, business development manager at Swarco Traffic.

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