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26 February 2013



CNH’s new EMEA boss shares priorities and views on construction equipment market

First publishedbauma
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Mario Gasparri i'view
Mario Gasparri has spoken about his new role at CNH Construction Equipment and the Group's key priorities

Mario Gasparri, head of the CNH Construction Equipment business for its new Europe, Middle East, Africa (EMEA) business region, outlines his and the Group’s immediate and long-term priorities

“The creation of Fiat Industrial by bringing together the three businesses of CNH, Iveco and FPT Industrial has resulted in a business operating on a vast scale: Fiat Industrial is one of the top three global groups in the capital goods industry. Because of the large scale of Fiat Industrial and the huge scope of our business, we moved away from our global organisation: by focusing on a regional level we are in a much better position to manage effectively day-to-day operations while maintaining the consistency of each of our brand’s values on a global level.

“This is reflected in the dual role I hold in the new organisation. I am carrying on as brand president for CNH Construction Equipment: in this role, my priority will be to drive our efforts to continuously improve and renew our brands’ product ranges and service offerings in order to support our sales strategy. An important part of this will be to ensure that we maintain consistency in each brand’s positioning and portfolio across the regions.

“In addition, in my new second role as head of our construction equipment business in Europe, the Middle East and Africa (EMEA), I am running the day-to-day operations in the region. I will be working closely with my team and our dealer networks to make the most of the opportunities of growth in the emerging markets while strengthening our position in the others.

“The EMEA markets show a similar trend to what we see at a global level, with recovery proceeding at three different speeds: recession in Southern Europe, modest growth in much of Northern Europe and emerging markets in Africa and the Middle East growing much faster. 

“In Europe, the continued austerity measures and tight credit conditions are still holding back construction activity in the Eurozone. However, we do see opportunities in the waste handling, environmental and agricultural industries, as well as in the construction of high speed railways and power plants.

“In the Middle East, the oil and gas industry and road projects are the main construction drivers, and we expect total industry volumes to continue growing, both in the light and heavy equipment.

“We expect the industry to grow in South Africa, where the government presented a package of strategic infrastructure projects over the next 15 years.

“Whatever the trends of the construction industry, all our customers share the need for low operating costs – and in particular fuel efficiency – reliability and high performance. The search for solutions to meet these requirements is the key driver of our product development programme, so that we continuously improve on all these points. This we have done, for example, with our latest wheeled loaders featuring our SCR-only solution, for which we have already received excellent feedback from our customers for their fuel economy and performance. 

“This is an example of the considerable advantage that being part of Fiat Industrial gives us – and our customers – as we can access the sizeable resources and engine know-how of our sister company FPT Industrial. This is obvious if you look at the exceptional performance and economy of all the Tier 4 interim products both our brands have introduced last year. And it is further shown by the fact that the two brands will be launching the first Tier 4 Final models at this year’s bauma show. Our SCR-only solution has no equal in the industry!

“Both brands are also working very closely with the Parts and Service organisations, and with our dealer networks to provide the fastest and most effective support to keep our customers’ equipment working efficiently.

“And we never stop looking for solutions to help our customers manage their businesses efficiently. For example, our telematics systems, which enable fleet managers to ensure every unit is in use and performing at its best. They provide location, performance metrics, idle-time analytics, fuel usage data, so that fleet managers can identify trends and take action to improve productivity and efficiency. They also receive alerts when scheduled maintenance is due or a machine needs service or parts, so that the fleet is always in excellent health.”

New Holland Construction
Stand: B5.307/406

Case Construction Equipment
Stand: F7.713/3