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Industry News

18 April 2013



Bell Equipment gains Finlay distribution rights in South Africa

First publishedbauma
Daily News
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Gary Bell and Kieran Hegarty shake hands on the agreementt
South African OEM Bell Equipment has been granted distribution rights by Terex Finlay for its range of mobile crushing, screening and recycling equipment in South Africa.

Completion of the agreement was carried out at bauma and the move expands the strategic alliances with global OEMs and grows the company's product range.

Terex Finlay sales and marketing director, Nigel Irvine said, “Southern Africa is a growing mobile crushing and screening region and we begin our partnership with Bell Equipment as a market-leading brand.
“Through Bell Equipment we have a strong business partner with locations throughout the market place and focused customer support. This offers us a great partner platform to further develop new Terex Finlay equipment sales and also support the large existing population of machines across the region.
“We look forward to growing our position in the market and developing our partnership.”

Bell Equipment group chief executive Gary Bell said the company is looking forward to growing its partnership with Finlay and is pleased to be able to enhance its product range with the addition of a world-class material processing product line. "Our agreement will complement our existing product offering and is in line with our strategy to provide a one-stop shop for first class equipment solutions to our customers throughout southern Africa.”

The Finlay tracked mobile crusher product line includes jaw, impactor and cone crushers used the reduction and sizing of aggregates for construction materials, mining and also recycling construction waste.

The Finlay tracked mobile screener product line comprises three-way split heavy-duty forward-facing; three-way and four-way split inclined and four-way split horizontal screening units, a range of tracked mobile machines seen globally in applications ranging from heavy-duty scalping to high precision screening.

“The Finlay range is a good and proven product that is well recognised in the mining, aggregate and recycling sectors. Importantly we are establishing a dedicated team of industry and product specialists to provide sales and service to our screening and crushing customers throughout the territory,” said Bell.
“Our partnership is a natural progression as we already distribute and support articulated dump trucks, excavators and wheeled loaders, which are used extensively in the mining and quarry industries.”

The company is also active in the coal mining industry where several customers make use of mobile crushing and screening equipment, and in addition, the new partnership ties in closely with Bell’s Bomag range of machines, which make use of aggregates supplied from these material-processing machines.

Kieran Hegarty, president of the material processing division of Terex, said, “We are very excited about the reach that Bell gives us and the fact that it is a well-established player in the market.”

Stand: F5. 710/711

Stand: B4.108