New visual identity for Atlas Copco’s Dynapac road construction equipment
Dynapac's new visual identity
Atlas Copco Road Construction Equipment has decided to align the visual identity of its Dynapac range of rollers and pavers to the design used by the other divisions in the Atlas Copco Construction Technique business area.
Launched at Bauma, the new Atlas Copco logotype is clearly visible on the products together with the Dynapac name.
The colour scheme changes to yellow and grey, which is already used for construction tools, portable compressors and generators.
The company said the ambition is to form a strong uniform identity towards construction customers in all parts of the world.
“The addition of the Atlas Copco logotype on the Dynapac equipment is not only beneficial for the Construction Technique business area. The Atlas Copco Group will immediately benefit from having more brand carriers visible to the public,” said the company.