Volvo strengthens German distribution with sale of Bavarian dealer
Volvo Construction Equipment (Volvo CE) has divested its wholly-owned dealership in south-east Germany, Volvo Baumaschinen Bayern (VBB), to neighbouring distribution partner Robert Aebi.
The deal, for an undisclosed sum, includes the transfer of the company including all assets, employees and sales territory. The distribution in the south of the country, with Robert Aebi, now consists of a well-financed, independent and strategically aligned partner and this latest move strengthens Volvo CE’s competitive position in Europe’s largest market, and heralds exciting possibilities for an improved customer experience, as well as operational synergies and economies of scale, says the company.
“The synergy effects brought by combining Robert Aebi’s and VBB’s territories will allow Robert Aebi to enjoy economies of scale in its operations, strategically invest for the long term and gain greater market penetration and share,” says Tomas Kuta, president of Volvo CE’s EMEA (Europe, Middle East and Africa) sales region .
Robert Aebi’s CEO Marcel Zahner said: “We are extremely ambitious and have clear plans for growth. The acquisition strengthens our position in Germany and, with a newly expanded territory the deal gives us the potential to double our machine sales in Germany in the coming years. This latest move is consistent with our plans to position ourselves as an essential partner within the Volvo sales organisation.”