BKT launches WOW campaign and introduces new tyres
Gabriella Usiello is seen with BKT's Earthmax tyre for dumpers and wheeled loaders
Indian tyre manufacturer BKT got the WOW factor as it launched a number of new products.
Against the backdrop of its WOW communications campaign at Bauma, seen on 20 free-to-travel rickshaws and at entrances, the company said it is “reconfirming its positioning among the major players in the off-highway tyre market”.
BKT product lines are now extended by new sizes and, among products it highlights, is the Earthmax, a tyre with an all-steel structure designed for dumpers and wheeled loaders to ensure optimum load distribution on the terrain. Tread sizes include for the SR 40, 29.5 R 25 and for the SR 45, 18.00 R 33.
Also new is the new Airomax AM 27 (size 445/95 R 25) for on/off-the-road high-speed crane applications and the solid-tyre Maglift (7.00-12) for forklifts.
BKT also highlights its Loader Special (L5) tyre in the size 35/65-33 and its new Container King 18.00-25, specially designed for handling heavy loads.
“By means of this extraordinary sponsorship, BKT highlights its presence by physically conveying the distinctive messages of the communication campaign from one hall to another, in baked earth colours for the industrial and OTR sectors,” said BKT.