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13 April 2016

Hitachi Europe appoints new CEO & president

First publishedbauma
Daily News
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Hitachi Europe president Yamazawa
Yamazawa: new president and CEO for Europe
Makoto Yamazawa has taken over as president and CEO of Hitachi Construction Machinery Europe (HCME). Having joined Hitachi straight out of university, Yamazawa has had a long and varied career within the firm and said, “My first position was as a domestic sales rep.”

The role in Europe is a challenging one as HCME sells machines into 40 countries, while its equipment ranges from small rental products right up to the large mining trucks and shovels. Yamazawa has considerable experience of Hitachi’s mining equipment range having headed up that business for 10 years. He said this is one sector he has already identified as having major potential and commented, “I think I could do something with our mining machines in Africa and the Middle East.”

However, he is also keen to build on the firm’s strong existing market share for excavators, as well as developing sales of the smaller rental machines. The firm’s financial figures are due to be released at the end of April and Yamazawa said, “I can’t disclose these now.”

During the year, Hitachi also has an intensive programme scheduled for key product launches, while the firm will build on its existing network and further develop its coverage. Yamazawa said, “In 2016 we will continue to roll out our Stage IV products and we will continue to expand our dealer network.” He added that additions to the network includes coverage for Serbia.

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