CNH Industrial CE president Mario Gasparri pushes heavy line machines

1595 CNH Industrial Construction Equipment is determined to expand its heavy machine lines to exploit growth opportunities in the light quarrying and infrastructure sector.

Mario Gasparri, brand president of CNH Industrial Construction Equipment (CNH Industrial CE), which includes the 176 Case Construction and 5895 New Holland Construction brands, believes that meeting of Tier 4 Final/Stage IV emission standard on most of its new machine range, and a predicted gap before further engine emission standards are set, will allow CNH Industrial CE to invest more R&D funds in its new heavy machine products.

Speaking to World Highways at Conexpo 2014, Gasparri said, “There is already some work being done in Europe by the EU Commission. They are supposed to present a first draft soon and the EPA Agency in America will somehow converge like before, but we don’t expect the next step until 2020.

“We are looking at opportunities and potential within the infrastructure and light quarrying sector. It will be driven by our expansion of our heavy line machines. Even here in North America, we have a history that is still very much on the compact lines.

“The opportunities are quite well spread in the world. You go from Latin America, where also we have a much stronger position, here in North America, and in Asia-Pacific markets. We already started some (Case heavy duty machine line) transmission in APAC (the Asia-Pacific region) last year after the termination of the 2200 Kobelco agreement. It’s opened up quite a lot of new opportunities that we never saw before in countries like Australia and Indonesia.”

Gasparri also wants to see development of every part of the heavy line, and see growing sales numbers for large excavators and wheeled loaders. “We have to be stronger there if you want to play a role in construction equipment. It is the main priority,” he explained.

Despite the heavy line machine focus, Gasparri said that the engine would continue to be one of the crucial components of every machine CNH Industrial CE develops. “But we can have more flexibility to invest part of this R&D money in other areas that are part of our mission to improve productivity for customers,” he added.

Gasparri said that greater R&D funds will also be allocated to developing CNH Industrial CE’s machine control technologies.

“It’s definitely an area for more investment. From where we are today, there are some interventions to be done in the product offering. In fact, it’s already underway (in) the work we are doing on better use of our telematics and the expansion of our machine control systems.”
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