To mark World Day of Remembrance for Road Traffic Victims on 19 November, the United Nations Road Safety Fund has launched the third edition of its global #moments2live4 campaign.
It runs until 12 December and calls on people "to celebrate the frontline workers who act each day to prevent road crashes, care for traffic victims and advocate for everyone’s right to a safer journey".
“This #moments2live4 campaign celebrates the everyday heroes making our streets safer from traffic officers to healthcare workers, vehicle inspectors to urban planners,” says Nneka Henry, head of the UN Road Safety Fund.
Every 24 seconds someone dies on the world's roads, with over 90% of fatalities taking place in low- and middle-income countries, the Fund says in a statement: "Globally, we face a critical opportunity to support those working for their communities to stop more deaths on the road."
The Fund has produced a film, On the Frontline: Road Safety in Kenya, which tracks the work of "local road safety heroes" in two projects being led by UN-Habitat and UN Environment Programme.