LiuGong unveils its 'top ten' target

LiuGong Machinery Corporation has unveiled and discussed a bold five-year strategy, which directs the company towards breaking into the top ten construction equipment brands globally. The Chinese company, which set a company record in wheel loader sales in 2009, achieved another major milestone, saying it has built and sold its 200,000th wheel loader. To celebrate the milestones it hosted a conference and celebration ceremony in Beijing for customers, industry partners and the industry trade, where the stra
Earthmoving & Earth Compaction / February 6, 2012
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269 LiuGong Machinery Corporation has unveiled and discussed a bold five-year strategy, which directs the company towards breaking into the top ten construction equipment brands globally.

The Chinese company, which set a company record in wheel loader sales in 2009, achieved another major milestone, saying it has built and sold its 200,000th wheel loader.

To celebrate the milestones it hosted a conference and celebration ceremony in Beijing for customers, industry partners and the industry trade, where the strategy was announced.

LiuGong, which says it is currently the 21st largest construction equipment manufacturer in the world, last year set a company sales record for wheel loaders, shipping a total of 29,163 units domestically and worldwide.

The 200,000th unit, the CLG 888, was sold to a long-time LiuGong client near the seaport in Liaoning Province in north-east China. It is one of the larger models of wheel loaders sold by LiuGong.

In addition to the wheel loader record, LiuGong announced a milestone for export machines saying it has sold its 15,000th export machine since it began shipping to global markets in the early 1990s.

"We are proud of both these milestones. LiuGong has been a leader in the development of the wheel loader and the wheel loader market in China and this record affirms that the hard work of our entire LiuGong team is paying off," said Mr Zeng Guang'an, LiuGong's vice chairman and president. He said continued leadership in the China domestic market is vital for LiuGong to be successful in reaching a top 10 position worldwide.

"We are making great strides in becoming a top worldwide brand." Zeng said. "But to do that, we must continue to be the top brand in China as well."

In China, LiuGong offers wheel loaders, excavators, rollers, pavers, motor graders, forklifts, cranes, skid steer loaders, backhoe loaders, bulldozers, milling machines, pipe layers, and concrete transports.

In 2009, it achieved 10 billion RMB (US$1.46 billion) in sales.

Three major components of company success, Zeng said, are LiuGong's devotion to quality, its focus on making machines easy to own and maintain, and deep investment into a worldwide network of 119 dealers in 80 countries. As part of this investment
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