Faresin’s 50th anniversary

Faresin Industries is celebrating its 50th anniversary.
Finance & Funding / October 19, 2023 45 seconds Read
By MJ Woof
Italian telehandler firm Faresin is celebrating its 50th anniversary with the launch of new models

Italian telehandler maker Faresin Industries is celebrating its 50th anniversary and recently held an international convention at its Breganze factory.

"It seems almost impossible for me that the company is turning 50 this year because I always have the feeling that I am on the starting blocks: I still have many dreams to realise and goals to achieve," began Sante Faresin, president.

"Listening to customers and the ability to interpret their needs and turn them into solutions have been at the heart of our business model from the very beginning. Ideally, we want to achieve the involvement of the customer in the design of technological solutions, making them a shared objective. To achieve this, we have adopted two best practices that involve all areas of the company: customer journey management and the analysis of business intelligence data,” Vice president Silvia Faresin explained.

Giulia Faresin, operations manager, looked at the challenges of the Factory of the Future. "We are working to build an increasingly digital and automated factory, following a fluid and constant process that interacts harmoniously with the value contributed by the other players in the Faresin system. Our goal is to ensure that production develops the ability to promptly adapt to changing demand through the development of new skills and the implementation of new, increasingly efficient, and sustainable processes."

Afterward, Giulia Faresin, involving the front lines of R&D, unveiled a preview of two new products. The FS Middle is the second series of the Next Generation of Faresin telescopic handlers. And the Leader PF Full Electric is a 100% electric self-propelled mixer wagon with zero emissions.

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